Surfer-Themed Summer Fashion

Remi Relief's SS19 Capsule is Full of Layers and Relaxed Shapes

Yutaka Goto's fashion label Remi Relief draws inspiration from the outdoors for the Spring/Summer 2019 season, highlighting a beachy setting. The new range by the Japanese fashion brand delivers a series of relaxed silhouettes to evoke a laid-back sensibility for the season. This is translated through pieces such as slouchy tops, patchwork jeans, and a plethora of tropical design patterns.

Some of the highlighting details include the series of leaf patterns, stripes, and mesh materials. Additional pieces include the cargo shorts, dropped shoulder sweaters, and pullover sweaters with multiple pockets. Some of the pieces are washed out in hue to give a sense that it has been worn out, contributing to the overarching relaxation theme that embodies a surfer lifestyle.

Beach-inspired Fashion
There is an opportunity for designers to create more clothing lines that capture the relaxed beachy lifestyle, through the use of tropical patterns, washed-out hues and mesh fabrics.
Slouchy Silhouettes
Designers can create more laid-back, relaxed clothing lines that feature slouchy, oversized silhouettes with dropped shoulders and pullover sweaters with multiple pockets.
Patchwork Jeans
There is room for innovation in creating unique jeans collections by adding a patchwork design, which could appeal to a wider audience.

Industries Being Reshaped

Fashion
The fashion industry can invest in creating more relaxed, beach-inspired clothing lines that capture a sense of relaxation and comfort.
Retail
Retailers can invest in stocking beach-inspired fashion collections in their stores to cater to the growing demand from consumers who want to embrace a laid-back, surfer lifestyle.
Textile
The textile industry can capitalize on the use of mesh fabrics and tropical prints in creating more beach-inspired clothing lines for designers and retailers.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 17%
Freshness 8%