In addition to offering a variety of services for burials and cremations, Distinctive Life is a Texan funeral home that offers another unique way to remember a loved one.
At the request of a family, the funeral home's DNA Memorial service provides a way to preserve an actual piece of a loved one. This is done by collecting a cheek swab and a hair sample, which are sent to a testing lab before being stored in tiny capsules for safe keeping.
When Larissa Covato was told that her 89-year-old mother had only two weeks to live, she sought out a DNA Memorial. Knowing that her mother doted on her grandchildren, Covato viewed it as a medical investment in her children's future. As founder Jeff Friedman says: "It doesn't matter what we learn later on in life, we can always revert back to the DNA to tell us more as science picks up."
What Makes This Trend Stand Out
- DNA Preservation
- Opportunity for funeral homes to offer DNA preservation services as a unique way to remember loved ones.
- Medical Investments
- Growing demand for DNA preservation as a medical investment, providing future insights and discoveries.
- Personalized Memorials
- Increasing desire for personalized funeral services that go beyond traditional burials and cremations.
Sectors Adopting This
- Funeral Services
- Funeral homes can capitalize on the trend of DNA preservation to offer unique memorial services.
- Genetic Testing
- Testing labs can expand their services to include DNA preservation and storage options.
- Healthcare
- As DNA preservation gains popularity, healthcare providers can explore ways to integrate DNA data into patient care and diagnostics.
