'Anewstip' is a new service that will put you in touch with all relevant media contacts who have ever written about your brand or interacted with your brand on social media. The app essentially makes it easier for companies to source journalists and other influential users that interact with their brand online.
To use Anewstip, a company simply enters a search term such as the name of a business, a product or a competitor. Anewstip will then display all relevant media contacts and the user can use this information to create a virtual contact spreadsheet. Beyond simply putting companies in contact with journalists, Anewstip also offers an alert system that will monitor Twitter for any tweets that contain relevant keywords.
The service is a great way for companies to filter through social media noise and figure out exactly which contacts and resources are most relevant to their business.
Key Themes Behind This Trend
- Journalist-tracking Platforms
- The rise of journalist-tracking platforms presents opportunities for companies to improve their media outreach and even for the development of customized PR software.
- Keyword Monitoring Alert Systems
- The growth of alert systems that monitor relevant keywords on social media channels suggests disruptive innovation opportunities for customized brand monitoring software and social listening analytics tools.
- Social Media Contact Management
- The trend towards intelligent social media contact management is opening up possibilities for social CRM solutions and could even lead to software that integrates customer service directly into social media channels.
Where This Applies
- Media & Journalism
- Companies that specialize in media and journalism could benefit from creating journalist-tracking platforms with additional functionalities beyond contact information for more comprehensive PR solutions.
- Marketing & Advertising
- The rise of keyword monitoring alert systems presents opportunities for marketing and advertising agencies to offer social listening and analysis services to clients that go beyond traditional social media management.
- Customer Relationship Management
- The trend towards intelligent social media contact management suggests opportunities for companies that specialize in customer relationship management software to develop tailored social CRM solutions that integrate with popular social media channels.
