Founders Justin Tidwell and Anthony Puterman are bringing 'Unwind,' a functional relaxation drink, to 1,000 Walmart stores. It's a sparkling beverage for people who want to dial things down without caffeine. The 12-oz can pairs magnesium L-threonate, a form of magnesium from 'Magtein,' with L-theanine to support a calmer state of mind.
'Berry' and 'Spicy Lime' help the line read more like a fridge-ready refresher than a heavy supplement drink. Zero caffeine, plus low sugar and low calories, keeps the recipe aimed at winding down rather than revving up.
Unwind starts at $2.79 per can, while four-packs begin at $10.99, keeping the brand close to everyday beverage pricing. The first rollout spans Walmart shelves and Walmart.com, with TikTok Shop due later this month and nationwide DTC shipping. More national retail placements are already scheduled for early 2027.
Image Credit: Unwind
Key Themes Behind This Trend
- Functional Relaxation Sodas
- Sparkling beverages with calming ingredients create whitespace between soft drinks and supplements for everyday stress-management occasions.
- Caffeine-free Wind-down
- Zero-caffeine formats are reframing refreshment around evening routines, giving brands room to build beverages for rest without sedation.
- Affordable Wellness Drinks
- Mainstream pricing in big-box retail expands access to functional beverages, challenging premium wellness brands to compete on convenience and value.
Where This Applies
- Functional Beverages
- Calming compounds like magnesium L-threonate and L-theanine are broadening the category beyond energy, hydration, and gut health.
- Mass Retail
- Walmart distribution signals growing consumer demand for accessible wellness products that fit routine grocery and beverage purchases.
- Direct-to-consumer Commerce
- TikTok Shop and nationwide shipping connect discovery-driven wellness shoppers with emerging beverage brands outside traditional retail shelves.
