The Relate The Relationship People ad campaign shows just how complicated communication between two people can be, especially when a person has to deal with potentially life-changing needs and wants. Not to mention when said person is a man. The 'I-don't-talk-about-my-feelings' stereotype is there for a reason. These complicated relationship issues are visualized through the use of brain-replacing flowcharts.
Conceived and executed by Big Communications, an ad agency based in London, United Kingdom, the Relate The Relationship People ad campaign not only hopes to help males deal with their relationship problems, but also raise awareness of the leading UK charity among that gender. Created in partnership with Men's Health Forum (MHF), the ad campaign was art directed by Ashika Chauhan with creative direction by Billy Mawhinney and illustrations by Simon Dilks.