A couple of years ago it was announced that Lindsay Lohan's little sister, Ali Lohan, was embarking on a career as a model and the Relapse Magazine 'On the Brink' editorial shows the world that she might have made the right choice. A tad sullen for the sunny rooftop photoshoot, she certainly has a lot of real life strife to channel. Of course, the brooding mood suits the dark ensembles being showcased perfectly.
The Relapse Magazine 'On the Brink' editorial was shot by photographer Jesse Untracht-Oakner with assistance from Jolene Lupo and Eric Fernandez. Stylist Brandy Joy Smith covered the American beauty's long lithe frame with pieces that exude a mix of effortlessness, grunge and glamour. Her natural beauty was accentuated by makeup artist Alexandrea Kwiatkowski and hairstylist Lizzie Anderson.
Key Themes Behind This Trend
- Brooding Celeb Siblings
- Opportunity for brands to showcase the darker and moodier side of models and celebrities in their marketing campaigns.
- Effortless Grunge Fashion
- Opportunity for clothing brands to create styles that mix grunge and glamour for a unique look that appeals to young and edgy consumers.
- Relaxed and Dark Photoshoots
- Opportunity for photographers and magazines to experiment with darker moods and settings in their editorial shoots to convey deeper emotions.
Where This Applies
- Fashion
- Firms operating within the fashion industry can leverage this trend by showcasing grunge and glamour in their clothing lines, while simultaneously capitalizing on the darker emotions of consumers.
- Photography
- Professional photographers can tap into this trend by experimenting with darker lighting, brooding emotions, and dystopian themes in their photoshoots.
- Publishing
- Publishers can capitalise on this trend by showcasing the darker, more human emotions felt by celebrities and models, and by featuring them within their magazine or photo book.
