The consumer market was changed forever once the idea of one-for-one retail was developed, which the Reigning Champ x Spalding Basketball continues to keep strong.
For every Reigning Champ x Spalding Basketball purchased, Reigning Champ will donate a basketball to a North American community sports program to help those who might not have access to good equipment get their hands on some. The all-black and white Reigning Champ x Spalding Basketball carries with it the phrase "One for One" emblazoned onto the side to remind players that this is one piece of sports equipment that does good.
The custom Reigning Champ x Spalding Basketball comes complete with a mesh carrying bag for going to and from the court.
The Reigning Champ x Spalding Basketball Gives Back to Communities
Michael Hemsworth — December 5, 2015 — Lifestyle
References: shop.reigningchamp & uncrate