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Regenerative Rice Grains

Lundberg Launched a First-of-Its-Kind Regenerative Organic Certified Rice

— March 8, 2023 — Lifestyle
Lundberg Family Farms is the first United States-grown rice brand to introduce Regenerative Organic Certified Rice.

Lundberg chose to work with the Regenerative Organic Alliance (ROA) to certify its Regenerative Organic White Basmati Rice. This product is a standout for prioritizing soil health and using water for more than growing rice. Additionally, every winter, Lundberg floods a portion of its fields to provide habitat and nutrition for wintering waterfowl. This action is a simple yet significant one since the waterfowl press rice straw into the soil with their feet, helping to decompose the material and prepare a healthy start for a new season.

Supporting natural ecosystems and contributing to a more sustainable food system are some of the reasons that consumers are increasingly investing in climate-friendly food products.
Trend Themes
1. Regenerative Agriculture Practices - Lundberg's Regenerative Organic Certified Rice highlights the importance of regenerative agriculture practices for sustainable farming.
2. Sustainable Food Products - The increasing investment in climate-friendly food products highlights the trend towards sustainable food products.
3. Eco-conscious Consumerism - Consumers are increasingly choosing eco-conscious products like Lundberg's Regenerative Organic Certified Rice.
Industry Implications
1. Agriculture - The agriculture industry can benefit by adopting more regenerative practices like the certification of rice by the Regenerative Organic Alliance.
2. Food Production - Food producers can leverage the trend towards sustainable food products to create new offerings with a focus on regenerative agriculture and soil health.
3. Retail - Retailers can cater to the growing demand for eco-conscious consumerism by stocking more products like Lundberg's Regenerative Organic Certified Rice.
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