Regenerate by UGG Highlights Supports a Regenerative Future
Laura McQuarrie — October 7, 2023 — Eco
References: theglobeandmail
Regenerate by UGG is launching in support of a more sustainable world and it's an all-gender sustainability-focused collection that works with materials from land cared for with regenerative traditions.
In the collection, there's the Neumel Crafted Regenerate Boot made with regeneratively sourced sheepskin, the Classic Mini Regenerate Boot with an upper of Regenerative twinface and a Regenerative tablegrade sock liner. With a similar focus on sustainability, the collection also includes other slipper and boot styles.
In 2022, the brand established a long-term grant with Savory Institute to support regenerative farming practices on sheep farms in Australia. At the time of writing, UGG has contributed to the restoration of 310,000 acres, and by 2025, UGG is working toward restoring a million acres of grassland into regenerative farmland.
In the collection, there's the Neumel Crafted Regenerate Boot made with regeneratively sourced sheepskin, the Classic Mini Regenerate Boot with an upper of Regenerative twinface and a Regenerative tablegrade sock liner. With a similar focus on sustainability, the collection also includes other slipper and boot styles.
In 2022, the brand established a long-term grant with Savory Institute to support regenerative farming practices on sheep farms in Australia. At the time of writing, UGG has contributed to the restoration of 310,000 acres, and by 2025, UGG is working toward restoring a million acres of grassland into regenerative farmland.
Trend Themes
1. Regenerative Materials - The use of regeneratively sourced sheepskin and twinface in footwear collections highlights the opportunity for sustainable material innovation.
2. Sustainability-focused Collections - The launch of all-gender sustainability-focused footwear collections demonstrates the growing demand for eco-friendly fashion options.
3. Regenerative Farming Practices - The collaboration with the Savory Institute to support regenerative farming practices in Australia signifies the potential for sustainable agricultural solutions.
Industry Implications
1. Footwear - The integration of regenerative materials in footwear collections presents an opportunity for the footwear industry to adopt sustainable manufacturing practices.
2. Fashion - The development of sustainability-focused collections in the fashion industry offers a disruptive innovation opportunity for brands to meet the increasing consumer demand for eco-friendly products.
3. Agriculture - The partnership with the Savory Institute to promote regenerative farming practices indicates a potential disruptive innovation in the agriculture industry by implementing sustainable land management strategies.
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