AIREI prepares to launch a look at its new collection designed for the Fall/Winter 2023 season and the Los Angeles-based imprint aims to impress through intricate detailing. The designs are made by skilled artisans who pay close attention to craftsmanship.
Curry speaks about the new collection to Highsnobiety, noting that "AIREI is a celebration of the human touch, so all of the hand-knit, hand-sewn and hand-stitched pieces create the essence of the brand. I love to create pieces that invite the wearer to experience the garment first hand, like when they can rip a piece open in order to wear it. It immerses them into the creative process. In a way, we create the piece together."
Image Credit: AIREI
Key Themes Behind This Trend
- Handcrafted Fashion
- Opportunity for disruptive innovation in bringing more personalized fashion experiences to consumers through technology.
- Immersive Fashion
- Opportunity for disruptive innovation in merging fashion with technology to create interactive and immersive experiences.
- Sustainable Fashion
- Opportunity for disruptive innovation in creating environmentally-friendly fashion that is both stylish and functional.
Where This Applies
- Fashion & Apparel
- Opportunity for disruptive innovation in the fashion industry by leveraging technology to create more personalized and sustainable fashion experiences.
- Artisanal Products
- Opportunity for disruptive innovation in the handmade goods industry by combining traditional craftsmanship with technology to create more unique and personalized products.
- Retail
- Opportunity for disruptive innovation in the retail industry by creating immersive shopping experiences that merge fashion and technology to increase engagement and customer loyalty.
