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The Reform Clothing 2011 Lookbook is Flying & Fabulous

 - Aug 22, 2010   Updated: Jul 7 2011
References: behance.net & behance.net
The Reform Clothing 2011 lookbook features models flying through the air in a cloud of smoke. The lookbook is definitely unique, and features a cool way to show off clothing without being boring.

The Reform Clothing 2011 lookbook is creative and fun, showing off amazing clothes for the fall season. Between stylish hoodies and sports jackets, the Reform collection is perfect for the fashionable guys in your life.

Implications - Consumers have become apathetic towards advertising featuring models which appear in familiar positions. As such, the fashion industry is experimenting with abstract poses that will reinvigorate consumer interest through bizarre imagery. Corporations in other industries may follow suit and ideate alternative advertising strategies which deviate from industry norms.