Fans of Reese's Peanut Butter Cups will soon be able to enjoy biting into a new creation from The Hershey Co. that reimagines the classic pairing of chocolate and peanut butter into Reese’s Snack Cakes. The new snack cakes combine soft-baked chocolate cake topped with peanut butter crème, both of which are wrapped in milk chocolate.
The snack cakes are set to be sold in sets of two, which are positioned as indulgent mid-morning snacks, since research shows that a large percentage of adults are in the habit of consuming desserts before noon. The snack cakes to satisfy a mid-morning sweet tooth were created to fill that spot between breakfast and lunch and offer all of the flavor and sweetness of the brand's Peanut Butter Cups in a different way.
Image Credit: The Hershey Co.
Why This Trend Is Growing
- Indulgent Mid-morning Snacks
- Creating snack cakes positioned as indulgent mid-morning snacks can disrupt the traditional dessert market by appealing to adults who consume desserts before noon.
- Reimagined Classic Pairings
- Inventing new creations that reimagine classic pairings like chocolate and peanut butter can provide disruptive innovation opportunities for the confectionery industry.
- Alternative Sweetened Treats
- Developing alternative sweet treats, such as snack cakes, that offer the flavor and sweetness of popular brands in a different form could disrupt the traditional confectionery market.
Industries Being Reshaped
- Confectionery
- The confectionery industry can benefit from exploring new ways to package and deliver popular flavors like chocolate and peanut butter.
- Dessert
- Introducing snack cakes as a mid-morning dessert option can disrupt the dessert industry and cater to adults who enjoy sweet treats before noon.
- Breakfast
- Adding snack cakes as a bridge between breakfast and lunch can create disruptive innovation opportunities in the breakfast industry by offering an alternative option for a mid-morning indulgence.
