The Reebok x Eames Office Partnership Just Dropped a New Design
Kalina N — November 15, 2022 — Art & Design
The Reebok x Eames Office partnership just dropped another chic sneaker silhouette and this time, the upper is inspired by the "endearingly irregular patina of fiberglass chairs." Sportswear brand Reebok drew inspiration from design studio Eames Office's fiberglass chairs from the 1950s. These designs, undoubtedly innovative for their time, were debuted at the 1950 MoMA International Competition for Low-Cost Furniture Design. The nostalgic feeling of the chair design definitely carries over through the texture of the sneakers.
The Reebok x Eames Office Classic Leather Fiberglass Pack, as the collection is dubbed, features three colorways—Pink, Sea Foam Green, and Parchment. Even the colorways are associated with the chairs—the Parchment one being the first iteration. This drop is part of an ongoing partnership that celebrates the legacy of Eames Office.
Image Credit: Reebok
The Reebok x Eames Office Classic Leather Fiberglass Pack, as the collection is dubbed, features three colorways—Pink, Sea Foam Green, and Parchment. Even the colorways are associated with the chairs—the Parchment one being the first iteration. This drop is part of an ongoing partnership that celebrates the legacy of Eames Office.
Image Credit: Reebok
Trend Themes
1. Sneakers Inspired by Furniture Design - Exploring innovative ways to merge fashion and furniture design can create disruptive opportunities for the industry.
2. Colorway Design Based on Historical Artifacts - Utilizing the color schemes and textures of historical objects can lead to innovative fashion design opportunities.
3. Collaborations with Legacy Brands - Partnership with historical and legacy brands can create innovative designs and a unique selling proposition for businesses.
Industry Implications
1. Fashion - Fashion industry can leverage innovative design trends and collaborations to create new product lines and increase market share.
2. Furniture Design - Furniture industry can collaborate with fashion brands to inspire new designs and increase brand visibility.
3. Heritage Brands - Legacy brands can collaborate with emerging brands to create innovative products and leverage unique selling propositions.
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