Following last year's work, the Reebok x Cottweiler partnership continues on, but this time Reebok crafted its Spring/Summer 2018 capsule with the help of Cottweiler. The new collection perfectly blends together Reebok's fitness-focused heritage and Cottweiler's vision of modern-day men's apparel. The unique collaborative project highlights innovation and reworked fabrics and techniques. This focus results in offerings of UV protective layering pieces, multi-functional and adaptable garments and packable silhouettes.
The Reebok x Cottweiler collection features track pants, t-shirts, lightweight hoodies, shorts, and a poncho for seasonal transitions. The color palette is inspired by the desert marathon 'Marathon Des Sables,' which is recognized as the toughest global foot race. The colors representing the race include sandy beige and orange for rich volcanic tones.
What Makes This Trend Stand Out
- Multi-functional Menswear
- Opportunity for innovative menswear designs that offer versatility and functionality for various activities.
- UV Protective Fabrics
- Potential for developing fabrics with built-in UV protection to meet the increasing demand for sun-safe clothing.
- Packable Silhouettes
- Disruptive potential in creating clothing items that can be neatly packed or folded for easy transportation and storage.
Sectors Adopting This
- Fashion
- Fashion industry can explore the incorporation of multi-functionality and UV protection in menswear designs.
- Sportswear
- Sportswear industry has the opportunity to create versatile and packable athletic wear for outdoor activities.
- Textile
- The textile industry can research and develop new materials with UV blocking properties for use in various applications.
