Relaunched 80s Sneaks

Reebok EX-O-FIT S. G. Strap Kicks Make Everything Else Seem Cool

When I was a youth in the 80's, my mother was an aerobics instructor, and there were some seriously radical fashions being sported around her gym. In fact, the Reebok EX-O-FIT Hi S G Strap is a pretty fair representation.

These babies are a reissue of Reebok's original, but these babies have a big massive strap on them, and are given a futuristic touch. The Reebok EX-O-FIT Hi S G Strap come in a variety of colorways so bright, you'll have to wear wraparound sunglasses to deal with their glare.

Retro Sneaker Revival
Expanding on the popularity of reissued sneakers from the past, brands can tap into the nostalgia of consumers by bringing back iconic designs with a modern twist.
Strap-in Sneaker Trend
The addition of large, prominent straps on sneakers presents an opportunity for brands to offer unique and customizable options that provide both style and functionality.
Vibrant Colorway Options
Consumers are increasingly attracted to sneakers with bold and vibrant color choices, creating a market for brands to experiment with eye-catching designs and patterns.

Who This Affects Most

Fashion Retail
Fashion retailers can leverage the revival of retro sneakers and capitalize on the renewed interest in 80s fashion by offering a curated selection of reissued sneakers and related accessories.
Sports Apparel
Sports apparel companies can incorporate the strap-in sneaker trend into their product lines, providing athletes and fitness enthusiasts with footwear that offers improved support and functionality during physical activities.
Eyewear
Eyewear manufacturers can seize the opportunity to create and market wraparound sunglasses that complement and enhance the vibrant colorways of sneakers, catering to fashion-conscious individuals seeking a cohesive and stylish look.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 10%
Freshness 8%