Italian vino brand Varvaglione has recently released a collection of limited-edition red wine. Featuring two different types of red wine, the bottles within this collection feature a very stylish branding style.
Consisting of the Negroamaro del Salento and Primitivo del Salento red wine, these bottles are both precious and unique. With an aim to "dress the bottle like a living object," Varavaglione took inspiration from the fashion industry and analyzed various textiles. Choosing two textures, the Italian label choose a houndstooth design as well as a chevron-esque pattern to coat its bottles. In addition to this, the bottles also come with special gift boxes which matching textiles.
With fashion-forward marketing such as this, Varvaglione is sure to capture the attention of their female target market.
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