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Marvelously Macho Cameras

The Red Epic Camera Lives Up to its Expert Name

— November 21, 2010 — Tech
The Red Epic Camera is to photography what the Hummer is to the automotive industry. This marvelous macho device looks like a mechanical monstrosity and shoots like a dream.

The Red Epic uses 35 mm film, claiming that HD offers less resolution and thus is a "step back" within the realm of photography. The Red Epic Camera successfully conveys a feeling of revolution, with all of its bells and whistles and tons of straightforward info on the site.
Trend Themes
1. High-definition Photography - Opportunity for camera manufacturers to pivot towards producing high-definition cameras for photographers who value resolution.
2. Revolutionary Camera Designs - Opportunity for camera manufacturers to showcase their product designs as a unique selling point for professional photographers.
3. Film Versus Digital Photography - Opportunity for camera manufacturers to change the conversation around whether film or digital is the superior medium for professional photography.
Industry Implications
1. Professional Photography Equipment Manufacturing - Opportunity for companies within the professional photography equipment manufacturing industry to invest in creating high-definition, revolutionary camera designs for professional photographers looking for something new.
2. Film Manufacturing - Opportunity for companies within the film manufacturing industry to capitalize on the idea that film is still the superior medium for professional photography by marketing to photographers who prioritize resolution.
3. Digital Photography Equipment Manufacturing - Opportunity for companies within the digital photography equipment manufacturing industry to pivot towards creating high-definition, revolutionary camera designs that stand out from competitors.
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