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Red Pepper-Dusted Chicken

bb.q Chicken is Testing New Red Chak Chak Chicken in the U.S.

— February 19, 2023 — Lifestyle
The Korean fried chicken chain bb.q Chicken is testing out two new dishes at locations in California and Colorado: Red Chak Chak and Black Pepper

Red Chak Chak and Black Pepper were originally released in Korea to overwhelming success. Both flavors were a hit with Gen Z, selling over 500,000 units during the first month alone. Now, American consumers can try Red Chak Chak (pronounced Chawk Chawk), which consists of fried chicken with red pepper powder and a slightly spicy kick. On the other hand, Black Pepper takes the chain's golden original fried chicken and adds a strong punch of black peppers.

While it's too early to tell if Red Chak Chak and Black Pepper will be available outside of California and Colorado, the chain is eager to replicate the success it has in Korea. As bb.q Chicken CEO Joseph Kim says, "It is certain that the new golden original series will become the new 'steady seller' and dethrone the current signature menu, the Golden Original.”

Image Credit: bb.q Chicken
Trend Themes
1. Korean Fried Chicken - There is an opportunity to capture the popularity and success of Korean Fried Chicken by expanding to new flavors and locations in the US.
2. International Cuisine Trends - There is a trend towards popular international cuisines, like Korean Fried Chicken, making a successful transition to new locations and markets.
3. Spicy Fast Food - As consumers continue to seek bold and unique flavors, there is an opportunity for fast food chains to incorporate more spicy menu offerings.
Industry Implications
1. Fast Food - Fast food restaurants can innovate their menu offerings and capture new customers by incorporating popular international cuisine trends and unique flavors.
2. Food and Beverage - As spicy and international flavors continue to grow in popularity, there is an opportunity for food and beverage companies to create new products and expand their offerings to new markets.
3. Restaurant Chains - International restaurant chains, like bb.q Chicken, can innovate their menu items and expand to new locations in order to capture new market share and compete with other fast food chains.
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