Charitable Upcycled Games

The Chess Set is Made Out of Recycled Auto Parts and Helps Those in Need

This unique chess set is not only special because it's made out of recycled auto parts, but by purchasing you also get to give back in a very meaningful way. National Geographic-associated NOVICA partnered with UNICEF to establish the UNICEF Market. Using an online fair trade marketplace, NOVICA brings together economically disadvantaged artisans and new customers. The UNICEF Market sells a range of products such as paintings, jewelry, clothing and accessories in an effort to help needy children.

Designed by Mexican artist Armando Ramirez, the artisan tabletop game was created as part of the Recycling Challenge. Made out of recycled auto parts, the chess set beautifully puts salvaged materials like scrap metal to good use. The sleek set is black and silver and is made specifically out of die machine pieces.

Upcycling
There are opportunities to disrupt the traditional game industry and create more environmentally conscious products by upcycling salvaged materials like scrap metal.
Fair Trade Marketplaces
There is potential for disruption in creating more online fair trade marketplaces like the UNICEF Market, which benefit economically disadvantaged artisans and those in need.
Charitable Gaming
Charitable gaming products like the chess set made by NOVICA and UNICEF Market can benefit both the environment, through the utilization of recycled materials, and those in need, through the profits made from sales.

Sectors Adopting This

Game
The game industry can explore creating more environmentally conscious products by using salvaged materials like scrap metal and other recyclable materials.
E-commerce
There are opportunities to create more e-commerce platforms that promote fair trade and benefit economically disadvantaged artisans like the UNICEF Market does.
Charitable
Charitable organizations can explore creating more products like the chess set made by NOVICA and UNICEF Market, which are environmentally friendly and benefit those in need at the same time.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 90%
Freshness 8%

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