Consumers are more likely to trust suggestions that come from people they actually know, which is the underlying basis for the recommendations app Tril. The app is designed to allow users to follow people they trust to receive recommendations on books, food and multimedia. This ensures provides a nearer guarantee that the consumer will actually enjoy the product if someone they know with similar tastes is suggesting it to them.
Tril is an ideal app for consumers that are seeking genuine suggestions that aren't colored with sponsored content, celebrity endorsements or advertisements. Instead the Tril app lets users follow other users based on similar interests to receive suggestions on a wide variety of products and services.
As millennial consumers seek authenticity in branding, apps such as Tril provide a connected and trustworthy platform for shoppers to find those said products.
Key Themes Behind This Trend
- Trust-based Recommendation
- Apps like Tril use real endorsements to provide trustworthy recommendations.
- Authenticity-seeking Consumers
- As brands move towards authenticity, consumer trust becomes essential.
- Endorsement-free Content
- Consumers are becoming weary of content influenced by sponsors, celebrities or ads.
Where This Applies
- Food Technology
- Tril's food recommendations provide a platform for food industry disruptors.
- Entertainment
- Tril's multimedia recommendations provides opportunities for entertainment industry disruptors.
- Publishing
- Tril's book recommendations provides opportunities for the publishing industry to reach wider audiences.
