Tech-Centric Layering Fashion

ARCHON's Rebuild Collection Prepares for the SS20 Season

ARCHON introduces its Rebuild collection in preparation for the Spring/Summer 2020 season as the Tokyo-based brand explores a plethora of layering designs. There is a wide selection of breathable designs that are suitable for the rising temperatures.

It is then detailed in a series of technical details including beige mac coats, flight jackets, tactical vests, graphic tees, heavy-duty harnesses, as well as cobra belts. The main theme of the collection is the concept of reconstruction, which is referenced in the capsule's name as well. It shines a spotlight on the brand's expertise of tailoring, deconstructing, and then recreating the looks from a utilitarian perspective. One of the standout designs is the aforementioned harness that is made from ripstop nylon and belt buckles.

Image Credit: ARCHON

Layering Designs
Opportunity for new clothing lines to focus on versatile layering designs for different seasons and temperatures.
Breathable Fashion
Potential for innovation in developing breathable materials and designs for comfortable wear in rising temperatures.
Reconstruction Concept
Opportunity for brands to explore the concept of deconstructing and recreating looks from a utilitarian perspective in their collections.

Who This Affects Most

Fashion Design
Fashion designers can leverage layering designs to create versatile and practical clothing for different seasons and occasions.
Material Science
Innovations in materials and fabric technology can focus on creating breathable and comfortable fashion pieces, especially for warmer temperatures.
Apparel Manufacturing
Manufacturers can explore the concept of deconstruction and reconstruction in their production processes to create unique and utilitarian fashion pieces.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 6%
Freshness 9%