Two Artists are Re-Branding Sex Toys to Eliminate Negative Misconceptions

 - Jun 27, 2017
References: juophoto & fastcompany
New York designer Jenna Joespher collaborated with photographer Jesse Untrach-Oakner in an experimental art project which uses creativity and social consciousness to re-brand sex toys.

The aim of this product was to change people's perspectives on the objects, depicting them with flamboyance and charm to de-sexualize and de-stigmatize the cheeky toys. By pairing the items with bright colors, eccentric patterns and cartoon-like imagery, the artists successfully created a world in which sex toys exist as something that's approachable and welcoming instead of shameful and discriminatory.

The project, cleverly titled SWF, toys with the popular 'NSFW' tag, a cautionary warning that marks content as unsuitable for public viewing. Using visual imagery to enliven and modernize the stigmatized products, the artists were able to tackle the challenging discourse surrounding sex toys and sexual education, marketing them as objects that are progressive, inclusive and approachable.