Two Artists are Re-Branding Sex Toys to Eliminate Negative Misconceptions
Ellen Smith — June 27, 2017 — Art & Design
References: juophoto & fastcompany
New York designer Jenna Joespher collaborated with photographer Jesse Untrach-Oakner in an experimental art project which uses creativity and social consciousness to re-brand sex toys.
The aim of this product was to change people's perspectives on the objects, depicting them with flamboyance and charm to de-sexualize and de-stigmatize the cheeky toys. By pairing the items with bright colors, eccentric patterns and cartoon-like imagery, the artists successfully created a world in which sex toys exist as something that's approachable and welcoming instead of shameful and discriminatory.
The project, cleverly titled SWF, toys with the popular 'NSFW' tag, a cautionary warning that marks content as unsuitable for public viewing. Using visual imagery to enliven and modernize the stigmatized products, the artists were able to tackle the challenging discourse surrounding sex toys and sexual education, marketing them as objects that are progressive, inclusive and approachable.
The aim of this product was to change people's perspectives on the objects, depicting them with flamboyance and charm to de-sexualize and de-stigmatize the cheeky toys. By pairing the items with bright colors, eccentric patterns and cartoon-like imagery, the artists successfully created a world in which sex toys exist as something that's approachable and welcoming instead of shameful and discriminatory.
The project, cleverly titled SWF, toys with the popular 'NSFW' tag, a cautionary warning that marks content as unsuitable for public viewing. Using visual imagery to enliven and modernize the stigmatized products, the artists were able to tackle the challenging discourse surrounding sex toys and sexual education, marketing them as objects that are progressive, inclusive and approachable.
Trend Themes
1. Rebranded Erotic Toys - Opportunity for companies to rebrand sex toys by using creativity and social consciousness to eliminate negative misconceptions.
2. Colorful and Playful Design - Potential for the use of bright colors, eccentric patterns, and cartoon-like imagery in the design of sex toys to create a more approachable and welcoming image.
3. Progressive and Inclusive Marketing - Disruptive innovation opportunity to market sex toys as progressive, inclusive, and approachable products through visual imagery and challenging the discourse surrounding them.
Industry Implications
1. Sex Toy Industry - Opportunity for sex toy manufacturers and retailers to rebrand and redesign their products to eliminate negative misconceptions and appeal to a wider audience.
2. Erotic Art Industry - Potential for artists and designers in the erotic art industry to collaborate and create reimagined sex toys that challenge traditional stereotypes and stigmas.
3. Sex Education Industry - Disruptive innovation opportunity for sex education providers to incorporate rebranded sex toys into their curriculum, promoting progressive and inclusive sexual education.
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