MUTHA's Rebirth Collection Was Inspired by Newborn Skin
Laura McQuarrie — May 5, 2023 — Fashion
Clinically proven, naturally derived skincare brand MUTHA was inspired by the womb when creating the pair of products that make up its Rebirth Collection. The toner and mask both feature the brand’s proprietary Rebirth technology, which is touted as “an advanced blend that harnesses postbiotics and plant-based, bio-fermented actives inspired by flora nutrients found on newborn skin.”
M-COLLAGEN MATRIX is one compound that’s clinically proven to increase collagen and elastin, and it does so by extracting embryonic tissue of the Crocus Chrysanthus plant bulb. The M-BIOME COMPOUND is another powerful innovation and it helps rejuvenate and revive the look of skin with postbiotics lactobacillus and bacillus ferment.
This reparative, renewing and revitalizing duo firms, lifts and supports the skin’s natural processes for results that arrive rapidly.
M-COLLAGEN MATRIX is one compound that’s clinically proven to increase collagen and elastin, and it does so by extracting embryonic tissue of the Crocus Chrysanthus plant bulb. The M-BIOME COMPOUND is another powerful innovation and it helps rejuvenate and revive the look of skin with postbiotics lactobacillus and bacillus ferment.
This reparative, renewing and revitalizing duo firms, lifts and supports the skin’s natural processes for results that arrive rapidly.
Trend Themes
1. Postbiotic Skincare - Postbiotics and plant-based, bio-fermented actives are becoming more prevalent in skincare products, providing disruptive innovation opportunities for companies to explore.
2. Rejuvenating Compounds - The incorporation of compounds such as M-COLLAGEN MATRIX and M-BIOME COMPOUND, which have been clinically proven to increase collagen and elastin, is leading to innovative breakthroughs in personalized skincare.
3. Inspired by Newborn Skin - Drawing on the nutrients and processes involved in the skin of newborns represents the potential for new and unique skincare formulations that mimic the natural processes of skin renewal.
Industry Implications
1. Skincare - Companies in the skincare industry can take advantage of postbiotic and plant-based compounds, as well as research and insights from newborn skin, to create more effective and personalized products.
2. Beauty - The beauty industry is seeing a rise in demand for natural and clinically proven skincare products, presenting opportunities for companies to create products that could disrupt the industry.
3. Bioscience - Advancements in bioscience are contributing to the creation of new and innovative skincare products, showcasing the potential for companies to leverage scientific research to create new compounds that have the potential to transform the industry.
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