The Rebecca Minkoff holiday video card features a list of high profile style experts. The viral production is set to the tune of Mariah Carey’s All I Want for Christmas. Guests Odette Annable, Andrew Bevan, DJ Cassidy and Leandra Medine danced about a decked out room as the song progressed.
This Rebecca Minkoff-endorsed film was taken in New York at the Thompson Hotel’s Gild Hall. The fashion icons who together represent Teen Vogue and The Man Repeller got into the spirit of the season with menorahs, garlands, strings of beads, wreaths and a host of glittery tinsel. Alcoholic egg nog was also sipped throughout as a flaming Christmas log burned on the background’s television set.
What Makes This Trend Stand Out
- Holiday Celebrity Endorsements
- Businesses should consider partnering with celebrities to create fun and viral holiday films.
- Innovative Video Marketing
- Brands can disrupt the traditional advertising methods by creating engaging and humorous holiday videos.
- Social Media Influencer Collaborations
- Partnering with influencers to create festive and personalized videos can increase brand awareness and engagement.
Sectors Adopting This
- Fashion
- Fashion brands can leverage celebrity and influencer endorsements to creatively showcase their holiday collections.
- Marketing and Advertising
- Marketing and advertising agencies can develop innovative video marketing strategies to help brands increase their holiday sales.
- Entertainment and Media
- Entertainment and media companies can collaborate with celebrities and influencers to create engaging and shareable holiday content for their audience.
