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Relatable Venting Blogs

The '#realtalk from your editor' Tumblr Details Editor Issues

— May 6, 2012 — Pop Culture
They say a picture is worth a thousand words, but '#realtalk from your editor' suggests that a .gif file can say even more. In the wake of the massively popular 'whatshouldwecallme' tumblr, inspired spawns of the blog have been taking off in a big way. Hilariously relatable, the newest .gif-laden creation pertains to editors and those who spend their days writing professionally.

Poking fun at ever-present grammatical errors, copyright issues and otherwise bland editing issues, '#realtalk from your editor' has a cathartic vibe to it, making light of the downsides and celebrating the joys of editing. Similar to the site which inspired it, the tumblr is heavy on short video clips and light on text.

Featuring clips from 'Toddlers and Tiaras' and including plenty of Meryl Streep, the site is hilariously over-the-top and obviously comes from a place of personal experience. One can only hope that more of these addicting vent blogs are soon to come.
Trend Themes
1. Editorial Humor Blogs - There is room for other niche vent blogs, such as humor blogs focused on other professions, e.g. engineers or law enforcement officers.
2. Short Video Clip Content - Other digital content platforms can create hybrid media providing easily digestible bites of content with a variety of video clips and short text.
3. Memes & Social Shareability - Brands and other networks can leverage social sharing and meme creation strategies to increase exposure of their content.
Industry Implications
1. Writing & Editing Software - Writing and editing software products can integrate intuitive editing solutions that address common grammar and syntax errors identified by blogs, e.g. multiple exclamation marks or run-on sentences.
2. Digital Content Platforms - Digital content platforms like Vimeo, Wistia, and TikTok can shift to incorporate the features of short, snackable, and attention-grabbing videos with laughable content to further engage users.
3. Social Media Management Tools - Incorporating trend detection algorithms into social media management tools can help businesses identify which humor trends are trending and then create their custom ones quickly to go viral in their circles.
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