The RealSelf Shop Shares Recommended, Science-Backed Products
Laura McQuarrie — March 26, 2021 — Fashion
References: realself & prnewswire
The majority of shoppers want factual, unbiased product information when it comes to purchasing skincare and the newly launched RealSelf Shop aims to help with this. As the medical aesthetics industry's leading community and marketplace, RealSelf is on a mission to empower consumers with expertly curated, science-backed skincare recommendations from brands like Obagi, SENTÉ and BeautyStat.
On the marketplace, beauty lovers will find the science behind the results, without hype, so that they can trust the results they'll receive. Browsing the marketplace and finding top picks is easy, especially as there's a Providers' Choice badge to call out products backed by more than five doctors, dermatologists or other expert providers. Additionally, each page shares scientific language, the results of clinical trials and independent studies in consumer-friendly language.
On the marketplace, beauty lovers will find the science behind the results, without hype, so that they can trust the results they'll receive. Browsing the marketplace and finding top picks is easy, especially as there's a Providers' Choice badge to call out products backed by more than five doctors, dermatologists or other expert providers. Additionally, each page shares scientific language, the results of clinical trials and independent studies in consumer-friendly language.
Trend Themes
1. Science-backed Skincare - The trend towards science-backed skincare is increasing with RealSelf Shop empowering consumers with expertly curated and factual skincare recommendations from vetted brands.
2. Curated Skincare Marketplaces - Curated skincare marketplaces like RealSelf Shop are becoming more popular as consumers seek trustworthy, unbiased product information when purchasing skincare products.
3. Providers' Choice Badge - The Providers' Choice badge is a trend that adds value to curated skincare marketplaces and helps consumers quickly identify which products are backed by expert providers, increasing the consumer's trust in the purchase.
Industry Implications
1. Skincare/beauty - The skincare/beauty industry can leverage curated marketplaces like RealSelf Shop to provide consumers with science-backed product recommendations that increase trust and credibility, leading to increased sales.
2. E-commerce/retail - E-commerce/retail companies can utilize the trend towards curated marketplaces and science-backed products to increase customer loyalty and build a trusted brand identity.
3. Medical Aesthetics - The medical aesthetics industry can expand offerings to include science-backed skincare products, partnering with curated marketplaces like RealSelf Shop to increase credibility and trust in the products they provide.
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