Real Insurance's New Ad Campaign Aims to Promote Stress-Free Options
Riley von Niessen — June 24, 2019 — Marketing
References: realinsurance.au & youtube
Real Insurance, an Australian company that offers a range of different insurance options, recently launched a short commercial spot that sums up its life insurance plan.
The ad shows a pair of friends meeting up at a small gathering, with one friend congratulating the other on the news of he and his wife's new baby. The other man takes this as a cue to talk about his life insurance plan, saying that he realized he needed a proper plan to protect his family if anything were to happen, and decided it was Real Insurance was the best choice after doing his research.
At this point, a representative for the company takes over the commercial, stating that Real Insurance offers a stress-free claims process, a dedicated claimed specialist located in Australia, and a 10% return on premiums paid after the 12-month mark.
The ad shows a pair of friends meeting up at a small gathering, with one friend congratulating the other on the news of he and his wife's new baby. The other man takes this as a cue to talk about his life insurance plan, saying that he realized he needed a proper plan to protect his family if anything were to happen, and decided it was Real Insurance was the best choice after doing his research.
At this point, a representative for the company takes over the commercial, stating that Real Insurance offers a stress-free claims process, a dedicated claimed specialist located in Australia, and a 10% return on premiums paid after the 12-month mark.
Trend Themes
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Stress-free Insurance — Opportunity for insurance companies to simplify their messaging and promote a hassle-free claims process to attract customers.
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Personalized Insurance — Insurance providers can offer customized premium calculations based on client demographics, and offer endorsements to ensure clients have the coverage they need.
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Digital Insurance — Opportunity to fully digitize the insurance process from signing up, managing policies, submitting claims to receiving payouts.
Industry Implications
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Insurance — Insurance providers can embrace the new trend towards simplified messaging and hassle-free claims for their clients.
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Fintech — Fintech companies can utilize technology to streamline the insurance process, potentially offering unique or personalized rates.
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Advertising — Advertisers can help insurance companies better communicate their message to consumers by creating high impact advertising campaigns that resonate with clients' needs and preferences.
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