For some, the protein content of protein powder is the most important but Drink Wholesome makes real food protein powders for ingredient-conscious consumers who want nutrient-dense formulas without artificial ingredients, colors, flavors, preservatives, fillers and thickeners. Drink Wholesome's small-batch protein powders are offered in flavors like Mocha and PB Coconut, which share simple ingredient lists that contain recognizable foods like egg whites, oats, coconut, maple, sugar, monk fruit and sea salt.
The dairy-free, additive-free protein powders share 20 grams of protein per serving—Drink Wholesome recommends mixing two scoops with a favorite cold beverage.
Soon, Drink Wholesome hopes to add even more flavors to its portfolio, along with a vegan-friendly protein powder.
Image Credit: Drink Wholesome
What's Driving This Trend
- Real Food Protein Powders
- Drink Wholesome caters to ingredient-conscious consumers by creating protein powders with recognizable and nutrient-dense ingredients.
- Small-batch Protein Powders
- Drink Wholesome's small-batch protein powders offer a fresh and artisanal alternative to mass-produced protein powders.
- Flavor Expansion and Vegan-friendly Options
- Drink Wholesome plans to expand its portfolio by introducing more flavors and a vegan-friendly protein powder, catering to a wider range of consumer preferences.
Who This Affects Most
- Protein Powder Industry
- The protein powder industry can explore the opportunity of using real food ingredients and small-batch production to attract ingredient-conscious consumers.
- Natural Food Industry
- The natural food industry can take inspiration from Drink Wholesome's commitment to using recognizable and additive-free ingredients to create innovative and nutritious products.
- Plant-based Protein Industry
- The plant-based protein industry can see an opportunity in developing vegan-friendly protein powders, expanding their customer base to include vegans and those with dietary restrictions.
