Daily Harvest is Now Sharing Ready-to-Bake Cookies for the Holiday Season
Laura McQuarrie — November 14, 2018 — Lifestyle
References: daily-harvest & nosh
Daily Harvest, the direct-to-consumer brand that delivers pre-portioned smoothies and soups, is venturing into new territory for the holiday season with a new product—ready-to-bake cookies—which do not come in its signature cup format.
As Daily Harvest makes it a priority to share nourishing superfood products with consumers, the frozen cookies are available in varieties like chocolate chia, cacao nib and coconut lemon. These ready-to-bake cookies shipped to customers in elegant, festive boxes with fun phrases like "Get Your Own, These are Mine."
Due to a high customer demand, the new cookies from Daily Harvest are set to be sold throughout the holidays and depending on their success, they may become a permanent addition to the brand's current assortment.
As Daily Harvest makes it a priority to share nourishing superfood products with consumers, the frozen cookies are available in varieties like chocolate chia, cacao nib and coconut lemon. These ready-to-bake cookies shipped to customers in elegant, festive boxes with fun phrases like "Get Your Own, These are Mine."
Due to a high customer demand, the new cookies from Daily Harvest are set to be sold throughout the holidays and depending on their success, they may become a permanent addition to the brand's current assortment.
Trend Themes
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Direct-to-consumer Baked Goods — The success of Daily Harvest's ready-to-bake cookies could spark a trend of direct-to-consumer brands entering the baked goods market.
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Superfood-inspired Treats — The introduction of Daily Harvest's superfood-infused cookies may lead to a trend of healthier and functional ingredients being incorporated into popular snacks and desserts.
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Gourmet Packaging for Convenience Foods — Daily Harvest's festive and elegant packaging for the ready-to-bake cookies highlights a potential trend of gourmet packaging becoming a selling point for convenient food products.
Industry Implications
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Food Delivery Services — Food delivery services could consider adding ready-to-bake cookie options to their offerings as a way to expand their product range and cater to consumer demand for convenient treats.
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Superfood and Health Food Industry — The success of Daily Harvest's superfood cookies could inspire the development of more innovative and nutritious snacks in the superfood and health food industry.
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Packaging and Consumer Goods — The gourmet packaging trend showcased by Daily Harvest's ready-to-bake cookies presents an opportunity for packaging and consumer goods companies to create aesthetically pleasing and functional designs for food products.
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