Lush's Ready, Jelly, Go collection offers a series of bath bombs based in highly moisturizing seaweed jelly, and comes in a range of scents.
The collection contains four different bath bombs, the first of which is the Marmalade which is based in the citrusy, mood-enhancing scents of grapefruit oil and Brazilian orange. Second in the collection is the Big Sleep, which has lavender, neroli and chamomile scents and was designed to be the perfect, pre-sleep soother. Other products in the collection include the Secret Arts, which turns bath water into a black skin-softening gel, and the Green Coconut jelly bomb, which has summery coconut scents.
The Ready, Jelly, Go collection would be an excellent gift for bath lovers.
What's Driving This Trend
- Moisturizing Seaweed Jelly
- The use of moisturizing seaweed jelly in bath products offers a new and innovative way to enhance the bathing experience.
- Scented Bath Bombs
- The introduction of scented bath bombs provides consumers with a variety of options to personalize their bathing rituals.
- Skin-softening Gel
- The creation of a bath bomb that transforms bath water into a skin-softening gel presents an exciting opportunity for disruptive innovation in personal care.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can explore the incorporation of moisturizing seaweed jelly in bath products to meet the growing demand for innovative bathing experiences.
- Gift and Novelty
- The gift and novelty industry can tap into the trend of scented bath bombs to offer unique and personalized gift options for bath lovers.
- Wellness and Relaxation
- The wellness and relaxation industry can leverage the concept of skin-softening gels to create new products that enhance the relaxation and self-care experience.
