Protective Connected Eyewear

The Razer Anzu Smart Glasses Take Calls and Protect the Eyes

The Razer Anzu smart glasses are a multifunctional accessory for avid technology users who require a way to stay connected, maintain a focus on their eye health and more.

The glasses feature a connected functionality that will enable wearers to take calls, listen to music and more, while the specialized lenses are built for blocking out blue light that comes from technology screens. The eyewear can also be purchased in a style that blocks out 99% of UVA/UVB rays to make them suited for wear outdoors when running errands or working out.

The Razer Anzu smart glasses address the changing needs of consumers who are in need of a way to maintain enhanced connectivity, while also paying attention to their health demands.

Connected Eyewear
The rise of connected eyewear presents opportunities for integrating communication and technology in personal accessories.
Blue Light Protection
The trend of blue light protection in eyewear suggests an opportunity to create specialized lenses for varying electronic devices.
Fitness-focused Smart Glasses
Designing smart glasses with fitness in mind presents an innovative way to monitor exercise through technology.

Industries Being Reshaped

Technology
Technology companies can adapt the Razer Anzu smart glasses concept to stay competitive in the market for wearables and consumer technology.
Health
Health and wellness industries can adapt blue-light blocking technology and incorporate it into protective equipment and medical devices.
Fitness
Fitness industries can integrate technology in smart glasses that monitor biometric data for athletes and health enthusiasts.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 25%
Freshness 10%