Iris Apfel is known for being an icon in the world of fashion for her distinctive style, but for her Rara Avis furniture collection for HSN, she is revisiting her roots in the world of interior design and textiles.
Apfel's newest pieces for HSN were created in collaboration with the Cloth & Company and take inspiration from the fun spirit and vibrancy of the circus. As such, the designs like the Parkview Chair, the Skirted Ottoman and the Upholstered Notched Headboard embrace bold colors, prints and patterns.
The HSN-exclusive 94-piece collection introduces 15 textile prints to brighten one's home. As Cloth & Company favors a made-to-order business model, partnerships with style icons like Apfel play an essential part in driving sales.
Key Themes Behind This Trend
- Bold Fashion-inspired Furniture
- Opportunity for designers to create furniture collections that embrace bold colors, prints, and patterns inspired by the fashion world.
- Collaborative Interior Design
- Opportunity for fashion icons and interior design companies to collaborate and create unique furniture collections.
- Made-to-order Home Decor
- Opportunity for businesses to adopt a made-to-order business model for home decor, allowing for customization and exclusivity.
Where This Applies
- Fashion
- Fashion industry can explore collaborations with interior design companies to venture into furniture and home decor.
- Interior Design
- Interior design companies can collaborate with fashion icons to create unique and bold furniture collections.
- E-commerce
- Opportunity for e-commerce platforms to facilitate made-to-order home decor, providing customization options to customers.
