Among the best pieces in Ralph Lauren's Luxe Holiday Collection is a flask that any high-class drinker would be proud to stash in their coat pocket. It's a sterling silver flask that features a vintage jockey enameled on the front.
Other gorgeous equestrian-themed items from the collection include a silk and cashmere pillow, a leather jewelry box, cushy slippers, and a bevy of alligator belts.
Implications - Many consumers today relish in being able to create a lifestyle that embodies luxury and a high standard of living. High-end companies will benefit by expanding the variety of services and products that is covered by their brand. In doing so, consumers will be able to experience a wide range of activities and events that are perceived to be approved by a lavish company.