Travel-Friendly Rainbow Palettes

Me, Myself & MMMMitchell is Divided by a Removable Mirror

Self-made makeup artist and educator MMMMitchell collaborated with Beauty Bay on Me, Myself & MMMMitchell, a non-traditional rainbow palette that's divided into two halves—one that's bold and bright and the other that's "neutral and unusual." In all, there are 32 shades to discover, including 24 mattes and eight shimmer finishes that are easy to blend and play with. To make creating eye-pleasing looks as effortless as can be, each row is grouped into a harmonious family of hues, consisting of three mattes and one shimmer pigment.

In the Me, Myself & MMMMitchell palette, fans will find shades ranging from Manchester to Macaroni, MMMMAD and Mental.

The pressed pigment palette boasts a psychedelic and holographic outer design and a fully removable mirror that's magnetic and travel-friendly.

Non-traditional Rainbow Palettes
Creating non-traditional rainbow palettes that offer a bold and bright side as well as a more neutral and unusual side.
Easy-to-blend Pigments
Developing pigments that are easy to blend and play with, making it effortless to create eye-pleasing looks.
Travel-friendly Makeup Packaging
Designing magnetic and travel-friendly makeup packaging with fully removable mirrors.

Sectors Adopting This

Beauty Products
The beauty products industry can explore the development of non-traditional rainbow palettes with versatile shades and easy blending.
Makeup Education
The makeup education industry can incorporate the use of diverse and travel-friendly makeup palettes for teaching creative and versatile looks.
Cosmetic Packaging
The cosmetic packaging industry can focus on creating magnetic and travel-friendly packaging with removable mirrors to meet the needs of on-the-go consumers.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 6%
Activity 34%
Freshness 9%