California-based surf label Sundek worked with Italian label Diadora again in crafting the Rainbow collection for Spring/Summer 2018. The colorful collection encapsulates the concept of surfing and the style of the West Coast. The highly expansive seasonal range offers a plethora of summer-ready pieces, as well as transitional items. It features items such as hoodies, track jackets, board shorts and two versions of Diadora's Camaro hero sneakers.
The entire collaborative Rainbow collection boasts a color palette of a prominent navy and light blue colors and of course tri-colored rainbow stripe accents of red, white and light blue. The vibrant capsule became available online at Sundek and at select retailers including END as of March 16th.
What Makes This Trend Stand Out
- Colorful Fashion Collections
- Disruptive innovation opportunity: Designing and producing collaborative fashion collections with vibrant and eye-catching color palettes.
- Surf-inspired Style
- Disruptive innovation opportunity: Developing clothing lines that capture the essence of surfing and the laid-back style of the West Coast.
- Seasonal Range Expansion
- Disruptive innovation opportunity: Expanding seasonal collections to include a wide variety of versatile pieces suitable for both summer and transitional weather.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Creating online platforms to showcase and sell collaborative fashion collections.
- Surfwear
- Disruptive innovation opportunity: Introducing sustainable and eco-friendly surfwear made from innovative fabrics and materials.
- Athletic Footwear
- Disruptive innovation opportunity: Designing unique sneakers that combine the style of fashion brands with the performance of athletic footwear.
