A band called Tubelord created the Rainboliatric project to get new creative artwork for their 7â€ single 'Propeller.' The band started with 500 blank vinyl sleeves, which then made their way to illustrators and artists around the world.
The result? 500 unique representations of the single. Rainboliatric is an exciting example of how to build buzz, and 'Propeller' is sure to profit from Tubelord's inventive promotion.
Implications - The music industry has seen a rapid decline as a result of the rise of music sharing tools and music blogs which allow audiences to listen to music for free. It takes more than just talent and good music to spark the consumer desire to buy hard copy album. Extravagant album art work is one of a few means of generating buzz about an album, and inspiring listeners to buy them.