In order to introduce its Titanium Strong Oil in an exciting way, Castrol EDGE had none other than Formula Drift driver Matt Powers try out a powerful racing simulator using virtual reality technology.
Using an Oculus Rift DK2 helmet, the immersive simulator let Powers take a virtual seat inside the familiar Roush Stage 3 Mustang. However, rather than being able to see things as usual, he was blinded for the Virtual Drift driving experience. As Powers steered the car in the virtual world, the real car would reflect the daring movements to dodge obstacles and quickly pass through tunnels.
Since it would take thousands if not millions of dollars to recreate the track in the virtual reality environment, the use of technology is a clever way to simulate all the daring things the car can do in a more cost-effective way.