Rachana Reddy combines wood, leather and silk to create cutting edge contemporary accessories. She aims to make pieces that have artful concepts with special attention given to fresh and refined detailing.
The AW11 collection by Rachana Reddy, titled Lotus Sutra, is an assortment of masterfully crafted clutches. The line displays her love for clean cuts paired with fantastic detailing and elegant style. Rachana Reddy designs accessories for new age women, giving traditional pieces avant garde twists and flair.
Rachana Reddy's Lotus Sutra is a wonderful display of the young designer's magnificent work. The artful detailing that pops up off of the perfectly carved wooden bodies is truly remarkable. The pieces are classy, elegant and edgy. Rachana Reddy will definitely be a designer to watch blossom.
What's Driving This Trend
- Contemporary Accessories
- Opportunities for disruptive innovation exist in creating contemporary accessories using unconventional materials and artful concepts.
- Avant Garde Twists
- There is potential for disruptive innovation in infusing traditional pieces with avant garde twists and flair.
- Masterful Craftsmanship
- Disruptive innovation opportunities lie in combining impeccable craftsmanship with unique detailing and refined style.
Who This Affects Most
- Fashion Accessories
- The fashion accessories industry can explore disruptive innovation by incorporating unconventional materials and bold design concepts.
- Art and Design
- The art and design industry has opportunities for disruptive innovation by merging traditional and contemporary elements in creative ways.
- Woodworking
- The woodworking industry can explore disruptive innovation by combining impeccable craftsmanship with innovative design elements, like artful detailing on wooden bodies.
