On May 28th, Paul Smith's Rabbit Rubbish Bin hit the streets of London for a trial run.
Shaped like a giant rabbit holding a garbage bag, this new waste basket will be on display at Covent Garden and Holland Park for a four-month trial period.
The Rabbit Rubbish Bin is also interactive. Every time garbage is thrown in the bag, the big bunny ears light up in celebration.
Implications - LAST SENTENCE DANGLE
Companies can be creative in their attempts to encourage their consumers to be more eco-friendly when it comes to disposing waste. By creating an interactive piece that reaffirms positive behavior, the consumer feels a positive reinforcement of their actions.