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Paul Smith Garbage Cans Have Hares Helping the Environment

 - Jun 3, 2009
References: highsnobiety
On May 28th, Paul Smith's Rabbit Rubbish Bin hit the streets of London for a trial run.

Shaped like a giant rabbit holding a garbage bag, this new waste basket will be on display at Covent Garden and Holland Park for a four-month trial period.

The Rabbit Rubbish Bin is also interactive. Every time garbage is thrown in the bag, the big bunny ears light up in celebration.


Companies can be creative in their attempts to encourage their consumers to be more eco-friendly when it comes to disposing waste. By creating an interactive piece that reaffirms positive behavior, the consumer feels a positive reinforcement of their actions.