The R2D2 Fish Tank

 - Nov 11, 2008   Updated: Jul 5 2011
References: uniquedaily
This example of rather Fishy Star Wars branded aquarium tank is "ideal for a small freshwater family of goldfish, gouramis, or tetras."

Shout at your R2D2 aquarium, and his head rotates as he replies with “bleeps” from the Star Wars movies. But it gets so much cooler: his radar eye houses the eyepiece to a built-in periscope, so you can watch your fishies do their thing up close!

Implications - Consumers appreciate items that induce feelings of nostalgia in them, as they remind them of pleasant past experiences. If a product makes reference to a major element of popular culture, the customer will feel a strong relationship to it. Companies should consider making reference to pop culture themes or characters in their product designs to appeal to their target markets.