QuikTrip & SNL Director Paul Briganti Created a 30-Minute Episode
Laura McQuarrie — January 28, 2022 — Marketing
References: quiktrip & businesswire
Convenience and gasoline retailer QuikTrip teamed up with SNL director Paul Briganti to create and broadcast a full-length 90s-style sitcom called Snackle Steals the Show. The throwback episode reimagines classic shows and it centers on the idea that "QuikTrip is more than a gas station."
The nostalgic sitcom episode can be found across QuikTrip's social media platforms, as well as a January livestream on DeejayKnight's Twitch channel. Snackle Steals the Show will also be airing on local channels across many QuikTrip Markets via CW, NBC, FOX and ABC channels.
To pair with the episode, QuikTrip also created short promotional videos on YouTube, as well as Pandora station and also a BuzzFeed quiz that has users create a 90s sitcom of their own for a Snackle suggestion—as QuickTrip says, "Sitcoms and Snackles are the perfect combo."
The nostalgic sitcom episode can be found across QuikTrip's social media platforms, as well as a January livestream on DeejayKnight's Twitch channel. Snackle Steals the Show will also be airing on local channels across many QuikTrip Markets via CW, NBC, FOX and ABC channels.
To pair with the episode, QuikTrip also created short promotional videos on YouTube, as well as Pandora station and also a BuzzFeed quiz that has users create a 90s sitcom of their own for a Snackle suggestion—as QuickTrip says, "Sitcoms and Snackles are the perfect combo."
Trend Themes
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Nostalgic Advertising — Brands can create throwback ads to appeal to consumers' sense of nostalgia.
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Branded Entertainment — Companies can create unique and engaging content that promotes their brand.
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Cross-media Promotion — Advertising campaigns that span multiple platforms can reach a wider audience and create more buzz.
Industry Implications
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Retail — Convenience stores and other retailers can use branded entertainment to build brand awareness and loyalty.
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Media and Entertainment — Media companies can partner with brands to create unique content that appeals to a wider audience.
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Marketing and Advertising — Agencies can develop cross-media advertising campaigns that integrate TV, social media, and other digital platforms.
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