GoPro will be implementing Quik editing into to its main application. This is due to GoPro attempting to cultivate a streamlined customer experience where only one app is needed to manage videos. GoPro purchased the Quik video editing app in 2016. GoPro is now implementing the Quik video editing features into its own app, in order to provide a more convenient editing tool.
Quik editing tools in the GoPro main app give users new ways to interact with their video content. Users can access 20 distinct filters on the platform. Other new features include QuikStory video files that can be edited at any time. The app also features updated UI and better user navigation.
Image Credit: GoPro
What's Driving This Trend
- Integrated Video Editing
- Integrate video editing features into existing apps to streamline the customer experience.
- Convenient Editing Tools
- Develop editing tools that allow users to easily edit their videos on-the-go.
- Enhanced Video Filters
- Innovate new video filters to give users more options to customize their videos.
Who This Affects Most
- Camera & Photography
- Integrate editing tools into camera applications to provide users with a one-stop-shop for all their camera needs.
- Social Media
- Create video editing tools that makes sharing on social media a seamless and easy process for users.
- Marketing & Advertising
- Develop new video editing tools that make creating promotional videos easier and more accessible for small businesses.
