Offering a high-quality snack for discerning palates, the Wilding's Duck Crackling product and branding is an unexpected take on how snacks are evolving.
The Peking Duck Crackling from Wilding's is triple-cooked to provide an additional crackle sensation to make the snack as satisfyingly crunchy as can be.
Regarding branding, the Wilding's Duck Crackling packaging is the design work of the This Way Up design agency and features a fowl in flight that's made using various images of natural items including fruits and vegetables.
The high-quality snacks identify a shift towards more upscale snacks for the modern consumer; with foodie culture continuing to expand, many are on the hunt for products that are inherently high-end and deliciously satisfying.
Upscale Fowl Snack Branding
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