Most smartphone users already know the benefits of QR codes, which make sharing apps, websites and events quick and easy, but UK ad agency Stupid has taken the iPhone barcodes to the next level with their QR iPhone App ads.
Combining functionality with ingenious graphic design, the agency created QR codes for the Angry Birds, Instagram, and Shazam apps, using elements from each in the body of the code. For instance, the Angry Birds ad is comprised of the wooden block structures and avian characters found in the game, while the Instagram QR code uses hundreds of photos from the app in its design.
The three QR iPhone App ads by Stupid can all be scanned for quick access to the downloadable apps, combining intelligent aesthetics with cutting edge technology. Contrary to what the agency’s name might suggest, these ads are incredibly clever and might just be the future of QR codes.
What Makes This Trend Stand Out
- QR Code Advertising
- Incorporating graphic design elements into QR codes creates a fun and visually appealing way to engage with consumers.
- Functional Aesthetics
- The combination of functionality and clever design enhances the user experience and creates a memorable brand interaction.
- Interactive Barcode Designs
- Innovative QR code designs that integrate elements from the corresponding app or product offer a new level of interactivity.
Sectors Adopting This
- Advertising Agencies
- Ad agencies can explore the potential of incorporating creative graphic design into QR codes to enhance brand visibility and user engagement.
- Mobile Apps
- Mobile app developers can leverage unique QR code designs to create impactful advertising campaigns and increase app downloads.
- Graphic Design
- Graphic design professionals can embrace the opportunity to apply their skills to create visually captivating QR code designs for brands.
