Everybody in a cubicle lusts for a window. Everybody with an apartment overlooking an airshaft or parking lot wishes they didn't have a window, but they do still want the light. The answer to both solutions is blinds that light up to make any wall look as if the sun is shining in. Adjust the blinds to adjust the light coming through the "window."
Implications - Many workers spend a large majority of the day sitting at a desk and never get a chance to enjoy the rays of the sun. This fake window demonstrates how consumers are looking for methods of release after a busy day at the office. Infusing products with an environmental feel can give consumers a sense of enjoying the outdoors, while resting peacefully in the comfort of their home.
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