Attention cat-lovers: if you're looking for something light and fluffy to read, Puss Puss magazine might be worth flipping through. Since cats totally dominate the Internet, this periodical takes a look at how cats have worked their way into fashion, culture and the lifestyle category in general.
Rather than being a guide to cat care, this magazine is all about examining the relationship between cats and humans in a stylish, sophisticated way. The first issue of Puss Puss features a piece on artist Ai Weiwei, who lives with over 30 cats, as well as artful sketches of some of the most loved cats on the web, including Colonel Meow, Lil Bub and of course, Grumpy Cat.
What Makes This Trend Stand Out
- Pet Magazines
- Publishing more content about pets is an opportunity to cater to a large market of animal lovers.
- Lifestyle-focused Periodicals
- Creating more lifestyle-focused periodicals can provide unique insights and coverage for a variety of interests.
- Celebrity Pet Features
- Highlighting celebrity pets and their owners can generate buzz and interest in pet culture.
Sectors Adopting This
- Magazine Publishers
- Magazine publishers can create new publications or dedicate sections of existing publications to pet culture to reach a large market of animal lovers.
- Pet Product Retailers
- Pet product retailers can collaborate with pet-focused magazines to advertise their products and services, further fueling the growth of this market.
- Online Content Creators
- Online content creators can leverage the popularity of pets on the internet to create engaging and shareable content, furthering the spread of pet culture online.
