Dog harnesses usually cause quite the struggle with canines when it comes time to take them off, so the conceptual Purina Dog Harness has been designed to help alleviate some of the hassle. Designed by Sam Weise, the harness draws inspiration from race car seatbelts and features a quick-release button right on the back for easily removing it from the dog. This will prevent the dog from becoming tangled upon arrival home from a walk to streamline the process for owners or walkers alike.
The conceptual Purina Dog Harness is also focused on in-car safety by providing owners with a tether that can be securely attached onto seatbelts to keep canines firmly in place when being transported.
Key Themes Behind This Trend
- Quick-release Pet Harnesses
- Developing quick-release pet harnesses is an opportunity for companies to reduce inconvenience and stress for pet owners.
- Automotive Pet Safety
- Creating products designed to keep pets safe while in transit is a disruptive innovation opportunity in the pet industry.
- Inspired by Industry
- Borrowing design elements from industries outside of pet products can open new doors for innovation in the pet industry.
Where This Applies
- Pet Products
- Developing innovative pet products that are easy to use and prioritize pet safety is a key focus for the pet products industry.
- Automotive
- The automotive industry has an opportunity to create specialized products designed specifically for pet safety and comfort while in transit.
- Design
- Incorporating innovative design elements from other industries can lead to disruptive innovations in the pet products industry.
