Pure by Primark is a new cosmetic line that includes everything from lip gloss to eyeshadows and highlighters, all created with the intention of helping consumers to enhance their beauty with luminous products.
The collection includes items like the Priming Glow Essence and a contouring and highlighting palette with easy-to-use shades for sculpting, highlighting and creating a healthy, radiant-looking glow. The product range embraces hexagonal packaging details and high-gloss finishes to enhance the vibrant colors available in its selection.
Consumers have been quick to pick up on the product and packaging similarities between Pure and Rihanna's Fenty Beauty, with Pure by Primark offering ultra-affordable options for teens. While most Fenty Beauty products are priced in the double-digit range, Pure by Primark offers a number of dupes for just a few dollars.