'Pure' by Jean Nouvel is a capsule shoe collection from the renowned French architect. Nouvel designed Pure for the Italian shoe company Ruco Line. As its name suggests, the shoes found in Pure are made with a handful of simple materials including rubber (used for the soles), calf leather (used for the upper) and Lycra (the lining inside the shoe).
Nouvel's choice to only use three materials gives his shoes a unique look, to say the least. However, it also makes you question just how many different types of materials are used to make a modern pair of shoes. Each pair of Pure shoes by Jean Nouvel comes with the abbreviation 'NVL PR 13,' which can be found on the upper of the boot. Also, each pair is given its own serial number to increase the exclusivity factor.
What's Driving This Trend
- Sustainable Footwear
- Brands can explore creating eco-friendly and sustainable footwear made from limited materials like rubber, calf leather, and Lycra.
- Minimalist Design
- Creating footwear with a minimalist design and limited material use like Pure by Jean Nouvel can appeal to consumers looking for simplicity and exclusivity.
- Exclusivity Through Serial Numbers
- Adding unique serial numbers to footwear can enhance the exclusivity factor and provide consumers with a sense of individuality.
Who This Affects Most
- Footwear Industry
- Brands in the footwear industry can explore using limited materials and minimalist designs to create eco-friendly, sustainable, and exclusive footwear.
- Fashion Industry
- Sustainable and minimalist footwear design can also be incorporated in the fashion industry to provide consumers with a new and unique style choice.
- Product Design Industry
- Exploring limited material use and unique serial numbers can provide the product design industry with new opportunities to create exclusive design pieces in various products.
