How can we fight we cancer? Well here is an unique idea:You get together 36 world renowned artists, architects and designers to convert a plastic 3D puppy into a beautiful and unique creation. These unique puppies will be auctioned,100% of proceeds from their sale goes directly to cancer research at the University of Miami Sylvester Comprehensive Cancer Center.
Implications - Charities that are backed up by designers or celebrities are bound to get way more donations than those that are not. Designers that team up with charities to help raise awareness and donate the proceeds of items are not only doing great business, but they are also being seen as a business who genuinely cares about others.